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Research papers

Summary of discussions in group II

Industrial Marketing is a too broad understanding. It is absolutely necessary to make a distinction between: Industrial mass-products and capital industrial goods.

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. A.T. Cornelissen
January 1, 1973
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Citation

Cornelissen, J. A. (1973a, January 01). Summary of discussions in group II . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-ii-